Learning how to navigate a social media platform is TOUGH.
What do you post?
Who do you connect with?
Can you share the same content you put on Facebook (quick tip: no)
Who is keeping you accountable?
A lot of my clients come to me with the same issues – they have an old LinkedIn account, stuffed full of contacts from their previous jobs. Maybe you view LinkedIn as boring. Or you aren’t sure what to post on there.
But you KNOW your ideal clients are on LinkedIn. How on earth can you find them?
This is where I can help. I help my members learn how to use LinkedIn and we cover:
- How LinkedIn actually works
- How to build a genuine network around you that leads to business
- How to create a network that you enjoy interacting with
- What, when and how to post
- How to connect with people for lead generation (without spamming anyone)
- What type of content works best
- and a whole lot more….
Sound good? Read on.
What mistakes are you making on LInkedIn?
MISTAKE 1 -thinking that LinkedIn is boring
When you logon to LinkedIn, is your newsfeed full of stuff you are not interested in? Or people you can’t remember connecting with?
It is time to clean up your network and start building a network of people you want to interact with.
I will help you to build a network full of interesting people, potential clients and possible collaborations.
No more boring stuffy newsfeed for you!
MISTAKE 2 - You never post anything on LinkedIn
Remember Kevin Costner and the Field of Dreams? Build it and they will come? Uh-uh… that is not how it works on social media!
99% of all LinkedIn accounts never post ANYTHING at all. And for a lot of you, I know why.
But what do you post?
I will teach you what to post, when and how. Sharing content that helps your audience and draws engagement that WILL lead to inquiries and sales.
MISTAKE 3 - Your LinkedIn Profile doesn't attract your ideal client
When did you last update your LinkedIn Profile?
What does your headline say?
Have you got a good profile photo and cover image?
When someone sees your profile, do they click on it to find out more?
What about your About Summary – does it lead to conversations and inquiries?
In LinkedIn Learners Lab, we get dive deep into overhauling your profile. Writing a profile that will attract your ideal clients (and repel those you don’t want to work with
- fully comprehensive training on how to use all aspects of LinkedIn
- right length training videos to help master your LinkedIn game
- online community for support – this is the place to share your posts, get feedback on your content and ask questions
- regular updates on LinkedIn features:
I create mini walkthrough videos of new features and share them as they appear on LinkedIn. For example, recently we looked at the new Send button, Features section and how to download a document someone has shared on LI.
No more having to use Google or YouTube to find out how to use LinkedIn!
I know what you’re thinking...
Do I have time for this?
I know – we are all busy!
But by learning HOW to use LinkedIn, and getting consistent leads from your actions, you will actually be spending LESS time on social media, and winning more business.
What is not to love?
The beauty of focusing on LinkedIn alone, is that your ideal customers on LinkedIn are there for BUSINESS.
And I want to help you win business. LinkedIn is the best social media platform for doing it.
LET’S GET TO THE GOOD STUFF - HOW IT WORKS!
There are seven modules in the group programme which you work through in your own time.
ARE WE THE RIGHT FIT FOR YOU?
StartProfile Picture and Cover Photo (5:51)
StartPersonalizing your URL (1:39)
StartWhat makes a good LinkedIn Headline? (5:16)
StartWhat to write in your About Section (5:25)
StartThe Experience Section (3:12)
StartThe Skills Section (5:11)
StartThe Featured Section (8:30)